Frannie, like its sister store, Frances Heffernan, is a place where customers are encouraged to create personal fashion expressions. Stimulated by bold ideas from talented energetic designers like Mint, Vivienne Tam, Robert Rodriguez, Tufi Duek, Pink Tartan, Tocca, Cynthia Steffe, Schumacher, D'Exterior and Twinset. Exciting new denim lines found at Frannie now include Aristocrat, Wrangler, Salt, Deener, Raven and People's Liberation. Frannie intermixes designer labels that inspire customers to create statements of style that are uniquely their own.

Frannie is not about any certain age group, though the younger shopper may find more inspiration. Frannie is not about certain price points, though there are selections which go easier on the pocketbook, like Vince, Nicole Miller, Theory and Three Dot. And, definitely, Frannie is not about slavish devotion to any certain "look".

If nothing else, Frannie is about offering more choices, more excitement and more possibilities. For the woman who believes as we do, that style is about initiative, freedom and unspoken dreams, Frannie will make this personal journey of discovery more thrilling and rewarding than ever.